In the current study, it was tried to discuss Russian and Chinese communication styles in the field of circulation. The style of communication is the features of communicative behaviour, which are the traditional habits of the people, manifested in the preference for the use of certain means of communication in interpersonal interaction. In connection with the contact increase between Russia and China, it is relevant to consider the Russian and Chinese communication styles that affect the use of the most frequent etiquette unit - addressing. The purpose of this article is to identify the characteristics of the Russian and Chinese communication styles in the field of addressing. It is proved that: 1) the national specifics of appeals in Russia and China are determined by such cultural parameters as social, or horizontal distance, and status, or vertical distance; 2) in terms of social distance, Russia and China belong to collectivist cultures, which are based on contract relations between the members of society, accompanied by tactile communication, according to status - to the cultures with a status-oriented style of communication, marked by a high level of power distance - the dependence of relations on the hierarchy of interlocutors and their status; 3) despite the fact that Russia and China are collectivist cultures, the socio-psychological distance between the communicants in Russia is less than in China.Keywords: communication style, appeal, culture, hierarchy, social distance, status distance.