The article examines the models for nominating an event in the media language using the example of the incident that occurred with Sergei and Yulia Skripal in March 2018 in the city of Salisbury. It has been established that the most relevant essence of the named events is reflected by the names-phrases, the supporting component of which indicates the event itself (the action or its result), and the dependent component indicates the participants, the event time or place. The considered names are distributed by including various specifiers in the name structure. In order to save speech resources, the media searches for the most accurate and laconic name for the event. As a rule, it is formed from a particular event reference component and the brightest event marker that sets it apart from the rest.Keywords: mass media language, event, nomination, mass media.