The article is devoted to the study of Russian and German paroemia with prohibitive semantics from the view point of the speech manipulation representation, namely tactics of communicative influence on the addressee. In the present study, the term "prohibitive" is considered as a linguistic phenomenon. The analysis of the card files research, presented in 1,743 proverbs (including 1,243 German and 1,500 Russian paremiological sayings) demonstrates the means of expressing prohibitive-incentive semantics in paroemia. The authors identify 5 main speech impact tactics in the analyzed paremiological corpus. The study reveals the percentage ratio of the frequency of each tactic use in the card files of the study of the compared languages and carries out analysis of the results.Keywords: linguistics, semantics, speech, paroemia, proverb, Russian, language, pragmatics.