The first children's television programs appeared on Russian television more than 80 years ago. During the Soviet period, great importance has been attached to the role of children's television broadcasting. In the 90s, the state apparatus stopped paying attention to the development of television for children. This led to the replacement of it with foreign cartoons. This trend is also reflected nowadays. The article presents the results of a Pedagogical and linguistic study of children's television viewing in Ryazan. The authors revealed the preferences of the children's audience in Ryazan when choosing television programs and network video content. They used the method of questioning. The survey involved residents of the Ryazan region, parents: mothers and fathers who have children aged 3 to 12 years. 117 respondents were interviewed for the period from September 2019 to October 2019. The respondents answered to such questions as: “How does TV content affect children’s language learning and cognitive ability?”, “what is the duration of TV and video viewing on the Internet for a kid’s audience?”; “what TV channels children watch?”; “what are the most popular Internet resources among the children's audience?”; “how do parents describe modern video content created for children?”; “do we need regional children's programs?”. The obtained data shows that the trend towards journalistic content's primitivization is now embracing children's television. Russian regional TV channels remain an issue area in children's television broadcasting. However, regional TV channels are more influential.Keywords: pedagogy study, Linguistic study, regional television, TV programs for children, video content.