Modern global transformation, technocratism, unification and internationalization have predetermined the need to refer to such material in which ideas representing the characteristics of national color are subjected to scientific description. In this case, the relevance of this study is not in doubt. The relevance of the chosen scientific problem is due to several factors: firstly, in modern linguistics, the language of the Tatar children’s oral folk art was practically not studied, and secondly, there is the problem of lacunarity in considering the picture of the world represented in the texts of the Tatar children’s oral folk art.
The authors argue that the living existence of children's folklore in modern conditions is designed to ensure the continuity and reproduction of the foundations of the culture of the native people, the spiritual and moral well-being of modern society. The article attempts to review, generalize and describe the functional features, the national-cultural component of these units was identified. It is concluded that Tatar children's folklore has its own ethnocultural features. It is shown that children's folklore is the cultural texts of the native people. The idea is substantiated that the study of children's folklore and the identification of markers of ethnic identity makes it possible to preserve and develop the uniqueness of traditional culture in the multicultural diversity of modern communities. Having mastered the elements of folk culture, comparing and creatively interpreting them, children recreate the tradition, give it a new life.