The article is devoted to research carried out in line with cognitive linguistics and text semantics. The novelty of the work is the introduction into the scientific circulation of new language material, which has not yet come under the attention of linguistic scientists in the aspect of communication strategies and tactics in particular, as well as cognitive linguistics in general. The subject of study was and received a comprehensive description of the strategy to ensure understanding of the text with foreign inclusions in contemporary artistic discourse. The material of the study was the vocabulary of the novel “Duhless” by the famous shocking writer Sergei Minaev. The paper identifies and typologizes communicative tactics and moves that implement the studied strategy. This study contributes to the development of the theory of understanding in a situation of distant communication, and also confirms the provisions of cognitive linguistics related to the dependence of a person’s physical experience with the world and its conceptual system.Keywords: cognitive linguistics, text semantics, artistic discourse, understanding strategy, foreign lexeme, conversational turn, conceptual metaphor.