All human knowledge about the world exists in their consciousness in the form of a picture of the world, and the worlds image that has been gleaned by people of different nationalities in the process of their comprehending the diversity of the world, leaves stamp on a language. Language is considered not as a static language system, but as a means of communication, reflection of the world, an integral component and a bearer of ethnos culture. Language and culture are closely interconnected and interdependent, reflect the mans worldview. The way of life, culture, individualities of world cognition affect the formation of an ethnolinguistic view of the world, which gives a new turn to objects and phenomena of the reality. Ethnolinguistic world images are distinguished by their originality; they are composed of universal and unique national concepts. Comparative constructions are valuable material for identifying some features of linguistic world images of different ethnic groups, since they have semantic and grammatical planes of expression, being not only a linguistic, but also cognitive category.
The article discusses the comparative constructions of the Tatar and Russian languages as a means of language categorization of the Tatar and Russian views of the world. These constructions are of real interest, since they give us an opportunity to reconstruct the most important stereotypes of national consciousness. The elements of comparative analysis and the method of purposive associative experiment were used as the main research methods.