E-ISSN 2651-2629
Pedagogical and Linguistic Study on Russian Media Development in the Convergence Environment: Diachronic Approach [ALRJournal]
ALRJournal. 2021; 5(6): 175-183 | DOI: 10.14744/alrj.2021.32704

Pedagogical and Linguistic Study on Russian Media Development in the Convergence Environment: Diachronic Approach

Ekaterina A. Baranova1, Marina R. Zheltukhina2, Oksana V. Shiryaeva3, Olga V. Sergeeva4, Hurshud Kushvaha5, Anna V. Poloyan3
1Russian State Social University
2Volgograd State Socio-Pedagogical University
3Southern Federal University
4Kuban State University
5Moscow Aviation Institute (National Research University)

The aim of the article is to analyze 25 years' experience of the development of Russian mass media in the converged media environment, to identify specific features of their development in 1995-2020. The authors interviewed 84 respondents of 30 media companies over the period of 2009-2020. The main approach of our research is a diachronic approach. The authors came to the conclusion that the specific features of the Russian media development are related to the following factors: 1) a large gap in the level of the convergence development between the national and regional media companies. Unlike European and American regional mass media websites of many Russian regional media still look as almost complete duplicates of their printed or broadcast resources. 2) Low popularity of podcasts on the websites of newspapers. For historical reasons, it is important for the Americans to reinforce each text with a citation or figure, but for the Spaniards, for example, it is not always required. They need an opinion, explanation. In Russia, fact reporting and opinion journalism are separated. At the same time, the podcast unites both facts and different opinions, which is traditional for the European continental journalism. 3) A trend observed in newspapers newsrooms to create their own radio stations. In today's Russia, there are no restrictions on cross ownership of different kinds of media, which allows media companies and publishing houses to develop new media platforms. 4) Absence of Kindle and e-paper editions of Russian printed media; 5) a sceptical attitude of many Russian media managers to the idea of using UGC. 6) Almost complete absence of the paid content on the Russian media websites and the lack of paid subscriptions to the mobile versions. In the West users are willing to pay for the content access, and, therefore, the strategy based on the use of a paywall will generate additional income, it still does not work in Russia, where are very few examples of the paid content online. A typical Russian media consumer is not yet ready to pay for the content.

Keywords: pedagogy, linguistic study, media convergence, online versions of Russian mass media, mobile applications of mass media.

Ekaterina A. Baranova, Marina R. Zheltukhina, Oksana V. Shiryaeva, Olga V. Sergeeva, Hurshud Kushvaha, Anna V. Poloyan. Pedagogical and Linguistic Study on Russian Media Development in the Convergence Environment: Diachronic Approach. ALRJournal. 2021; 5(6): 175-183

Corresponding Author: Marina R. Zheltukhina, Russia
LookUs & Online Makale