E-ISSN 2651-2629
Multimodal Text: Author’s Linguopragmatics And Extralinguistic Factors [ALRJournal]
ALRJournal. 2020; 4(9): 112-117 | DOI: 10.14744/alrj.2020.19981

Multimodal Text: Author’s Linguopragmatics And Extralinguistic Factors

Dinara Rinatovna Mukhametshina, Juliya Jurevna Danilova, Larisa Borisovna Bubekova
Kazan Federal University

This paper is concerned with the current topic of multimodality of text formations containing not one, but many linguistic and non-linguistic (visual) codes. The definition of the concept of a code allows for the consideration of the inclusion of elements of other systems of signs in the text space, in addition to linguistic ones, which together create multimodality of reproduced information. The linguo-cognitive and pragmatic aspects of multimodality are considered by the example of political posters (1930-1953) by Soviet artists V. N. Deni and V. B. Koretsky, representing the unity of verbal and visual information, which is determined by the communicative-cognitive task of an addressant, a pronounced manipulative function. The Soviet government purposefully, actively and correctly used multimodal texts for its own purposes: to form and consolidate in the minds of people an absolutely negative image of A. Hitler and a positive image of I. Stalin via a combination of the most diverse means and devices. Among them, especially vivid and, therefore, frequent are visualization through color and detailing of specific images, the device “artistic litotes”, the actualization of the archetype represented by the antinomy “friend or foe”, each component of which is positively and negatively marked and represented by a number of socially and conceptually significant oppositions “Soviet soldier ↔ fascist”, “Stalin ↔ Hitler”, “red ↔ black”, “life ↔death”, “good ↔ evil”.
It is obvious that the specificity of a multimodal text as a special type of text is largely determined by complex processes of perception, objectification and assessment of reality, that is, the author’s linguistic pragmatics and extralinguistic factors, in particular, the socio-political and economic structure of the country, its culture and history.

Keywords: multimodal text, visual component, verbal component, linguistic pragmatics, extralinguistic factors, Soviet political poster, Hitler, Stalin, antinomy “friend or foe”, color, ideology.

Dinara Rinatovna Mukhametshina, Juliya Jurevna Danilova, Larisa Borisovna Bubekova. Multimodal Text: Author’s Linguopragmatics And Extralinguistic Factors. ALRJournal. 2020; 4(9): 112-117

Corresponding Author: Dinara Rinatovna Mukhametshina, Russia
Manuscript Language: English
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