English Neologisms In Social Media Communication: A Case Of The Language Of Social Life Streaming Services

The present research investigates the use of English neologisms in social media communication particularly in social live streaming services. The study focuses on the factors that lead to the production and usage of the social media neologisms. Moreover, the study is focused on the effectiveness of social media neologisms in communication. To conclude, speed of communication, brevity time-sensitivity, ease of interpretation and exposure were amongst the elements used to affirm that social media neologisms are effective in communication.