In this article, it was tried to study the liability issues for the distribution of Fake-news on social networks in the context of the COVID-19 pandemic. The influence of fakes has become so widespread that it is necessary to take a number of emergency measures at the state level aimed at their distribution limitation. The authors analysed in detail the main approaches of states to fake news distribution regulation in the world, especially during the pandemic. They noted low efficiency of the adopted methods of legal regulation and the extremely low intelligibility of the social network audience in fakes and real content determination. We believe that society, represented by international organizations, the governments of all countries of the world, and technology companies administering social networks, should think about ethical principle adoption that allows to limit the distribution of fakes, strengthen work on the development of false content filter programs and increase the media literacy of social network users.Keywords: fake news, pandemic, regulation, responsibility, COVID-19.