Phraseological Units With Ornithonyms In Brand Naming

The article is devoted to the study of phraseological units with bird names which are considered to be the reflection of collective thought. A big number of brand and company names using these phraseological units were found in English, which proves that they are widely used in the modern English language. Taking into account the main features of the brand names which should be short and meaningful, phraseological units based on two or three words are quite convenient to accomplish this role. Brand image of the analyzed names is usually build in two main aspects: phraseological meaning or wordplay.