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Phraseological Units With Ornithonyms In Brand Naming [ALRJournal]
ALRJournal. 2021; 5(1): 246-250 | DOI: 10.14744/alrj.2021.03064

Phraseological Units With Ornithonyms In Brand Naming

Kadriia Azatovna Sakhibullina, Elena Anatolyevna Andreeva, Elmira Ildarovna Nazmiyeva
Kazan Federal University, Russian Federation

The article is devoted to the study of phraseological units with bird names which are considered to be the reflection of collective thought. A big number of brand and company names using these phraseological units were found in English, which proves that they are widely used in the modern English language. Taking into account the main features of the brand names which should be short and meaningful, phraseological units based on two or three words are quite convenient to accomplish this role. Brand image of the analyzed names is usually build in two main aspects: phraseological meaning or wordplay.

Keywords: language, phraseological meaning, ornithonyms, brand names, naming, associative meaning.

Kadriia Azatovna Sakhibullina, Elena Anatolyevna Andreeva, Elmira Ildarovna Nazmiyeva. Phraseological Units With Ornithonyms In Brand Naming. ALRJournal. 2021; 5(1): 246-250

Corresponding Author: Kadriia Azatovna Sakhibullina, Russia
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